Why Your Contractor Website Needs a Blog

Blogging = SEO Fuel

Every blog post you publish is a new page that Google can index and rank. More pages targeting relevant keywords means more opportunities for potential customers to find you.

A roofing contractor who publishes one blog post per month about topics like "metal vs. asphalt shingles" or "signs you need a roof replacement" creates 12 new pages per year that can rank for long-tail keywords.

What to Write About

Stick to topics your customers actually search for:

1. Educational content — "How Long Does a Roof Last?" "What Causes Pipes to Burst?" 2. Comparison content — "Tankless vs. Traditional Water Heaters" 3. Local content — "Best Roofing Materials for Seattle Rain" 4. Seasonal content — "Winterize Your Plumbing: King County Guide"

How Often?

Quality over quantity. One well-written, 800-word blog post per month is better than four rushed 200-word posts. Aim for consistency — Google rewards sites that publish regularly.

The ROI

One of my clients published 8 blog posts over 6 months. Those posts now generate 35% of their total organic search traffic. That's leads they wouldn't have gotten without the blog — and the content continues working months and years after publication.