Contractor Website Speed: Why It Matters More Than You Think

Speed Kills (Slowly)\n\nEvery second your website takes to load, you lose 7% of potential conversions. For contractors, that means fewer calls and quotes.\n\n### The Numbers\n\n- 53% of mobile users abandon sites that take over 3 seconds to load\n- Google uses page speed as a ranking factor\n- Fast sites rank higher AND convert better\n\n### Common Speed Killers\n\n1. Unoptimized images (biggest culprit)\n2. Cheap shared hosting\n3. Too many plugins or scripts\n4. No caching or CDN\n5. Heavy page builders\n\n### How to Fix It\n\n- Compress and resize all images\n- Use modern hosting with SSD storage\n- Minimize unnecessary scripts\n- Enable browser caching\n- Use a CDN for static assets\n\n### The Payoff\n\nA contractor website that loads in under 2 seconds will outperform a slow competitor every time. Speed = trust = more jobs.