The Contractor's Guide to Google Ads in King County

Google Ads for King County Contractors\n\nPaid advertising works when done right. Here's how to avoid wasting money.\n\n### Getting Started\n\n1. Set a Budget: Start with $500-1,000/month\n2. Choose Keywords Carefully: Target "contractor [service] [city]" — be specific\n3. Use Negative Keywords: Exclude "DIY," "cheap," "free," "jobs"\n4. Set Location Targeting: Only show ads in your service area\n\n### Ad Copy That Converts\n\n- Include your phone number\n- Mention specific services\n- Use location (Seattle, Bellevue, etc.)\n- Add urgency ("Free estimates this week")\n\n### Landing Page Requirements\n\n- Match the ad promise\n- Clear call-to-action\n- Phone number above the fold\n- Mobile optimized\n- Fast loading\n\n### Track Everything\n\n- Call tracking\n- Form submission tracking\n- Cost per lead calculation\n- ROI by keyword\n\n### Expected Results\n\nWell-run contractor Google Ads in King County typically generate leads at $30-80 each. That's a great ROI when your average job is $3,000-10,000.