Building Trust Online: Reviews and Testimonials for Contractors

Trust Is Everything

Hiring a contractor means letting strangers into your home and handing them thousands of dollars. That requires trust — and trust starts online.

92% of consumers read online reviews before making a purchase decision. For contractors, that number is even higher because the stakes are higher. A bad roofer can cause thousands in water damage. A bad plumber can flood your basement.

How to Collect More Reviews

Most happy customers will leave a review if you make it easy:

1. Text them a direct review link right after completing a job 2. Follow up 2-3 days later if they haven't left one 3. Make it specific — "We'd love it if you could mention the kitchen remodel on Google" 4. Never incentivize — offering discounts for reviews violates Google's policies

Using Reviews on Your Website

Don't just link to your Google page. Embed your best reviews directly on your website:

The contractors I work with who actively manage their reviews consistently outperform those who don't — in both rankings and conversions.