SEO vs Paid Ads: What Works Better for Contractors?

The Short Answer

Both work. But they work differently, and most contractors should start with one before adding the other.

SEO: The Long Game

SEO (search engine optimization) is like planting a tree. It takes 3-6 months to see results, but once it's working, it generates leads consistently without ongoing ad spend.

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Paid Ads: Instant Traffic

Google Ads put you at the top of search results immediately. You pay per click, and leads start flowing as soon as your campaign is live.

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My Recommendation

Start with a SEO-optimized website. Once you're generating organic leads, add targeted Google Ads to supplement during slower seasons or in competitive markets. This gives you a steady baseline of organic leads plus the ability to turn up the volume when needed.