Social Media for Contractors: What Actually Works

Social Media That Actually Works for Contractors\n\nStop posting and praying. Here's what moves the needle.\n\n### The Platforms That Matter\n\n1. Google Business Profile: Not social media but your most important "social" channel\n2. Facebook: Great for local targeting and community engagement\n3. Instagram: Perfect for showcasing visual work\n4. NextDoor: Direct access to neighborhood homeowners\n\n### Content That Converts\n\n- Before/after photos (highest engagement)\n- Time-lapse project videos\n- Customer testimonial clips\n- Behind-the-scenes crew shots\n- Tips and maintenance advice\n\n### What Doesn't Work\n\n- Posting the same generic content\n- Only posting when you remember\n- Not responding to comments\n- Expecting leads without any strategy\n\n### The 80/20 Rule\n\nSpend 80% of your social media time on Google Business Profile and Facebook. Skip TikTok, LinkedIn, and Twitter unless you have extra time.\n\nSocial media supports your website — it doesn't replace it.