How to Write Website Copy That Gets Contractors More Jobs

Writing Copy That Sells for Contractors\n\nMost contractor websites have terrible copy. Generic, vague, and forgettable. Here's how to fix that.\n\n### Rule #1: Lead with Benefits, Not Features\n\nBad: "We offer residential roofing services"\nGood: "Protect your family with a roof that lasts 50+ years"\n\n### Rule #2: Be Specific\n\nBad: "We serve the local area"\nGood: "Serving Seattle, Bellevue, Renton, Kent, and all of King County"\n\n### Rule #3: Use Social Proof\n\nInclude specific numbers:\n- "500+ roofs installed since 2010"\n- "4.9 stars from 150+ Google reviews"\n- "Licensed, bonded, and insured — WA #ROOFBC123"\n\n### Rule #4: Create Urgency\n\n- "Only taking 3 new projects this month"\n- "Free estimates — limited availability"\n- "Book now before the rainy season"\n\n### Rule #5: Have a Clear CTA on Every Page\n\nEvery page should tell visitors exactly what to do next:\n- "Call now for a free estimate"\n- "Get your free quote today"\n- "Schedule your inspection"\n\nGreat copy + great design = a website that books jobs.